Bulk SMS

Bulk SMS

Bulk SMS needs no introduction. We all know that SMS stands for Short Messaging Service. Basically it means sending text messages from phone/laptop to another phone and when we send SMS to group of people then it called as Bulk SMS. To send SMS people use Bulk SMS service.

Bulk SMS as the dissemination of large number of SMS messages for delivery to mobile phone terminals. To put in simple words it means that bulk SMS is sending SMS to large number of recipients at once.  Bulk SMS can be used to send reminders, alerts, update clients about new offers, deals, and discounts. These days it is widely used for promotion and advertising of products and services.
There is no limit to the use of bulk SMS. Its uses are endless. Bulk SMS can be deployed wherever we need to build an instant connection and convey urgent information.

Types of Bulk SMS Service

1. Transactional Bulk SMS Service – These SMS are used for conveying certain urgent and necessary information. Example when message comes from a bank informing you about the amount credited or debited. Similarly when you make an online purchase, its details like invoice number, delivery status are being conveyed to you via an SMS.

Example:

Dear Customer Rs. 500 was spent on Card no xxxx7899xxxx at Mumbai. Available balance in your account is Rs. 1000.

Dear Customer Your Amazon order is out for delivery. Please share the OTP 122944 with the Delivery agent to get the package.

2. Promotional Bulk SMS Service – The basic purpose of the promotional SMS is to advertise a business and market its products and services. As per TRAI regulations, promotional SMS can be sent only to non DND number within a time frame of 9 AM to 9 PM.

Example:

Buy 2 kitchen appliances and get 1 at 50% discount. Hurry up. Offer valid till the stock lasts.

  Now you must be clear regarding the difference between the promotional and the transactional Bulk SMS. Let’s compare bulk SMS marketing with other prevailing forms of marketing.